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Faculty: Will Schermerhorn, Owner, AtomStream Communications

Course Objective: Learn how to make sure your marketing appeal to those with the shortest attention spans online.

The web has fractured attention spans, so every sentence–and every second–count.

This workshop shows how to hook online visitors who may stay just 8 seconds. It’s not tech, design or coding. It’s about thinking more about how your audience thinks. It’s about diving to the core of communication and organization impact. That core leads to a framework for action. Attendees will learn to show impact through text and photos. They’ll answer three simple questions to define audience, context and impact. They will pump energy into sentences. They’ll tune reading levels to boost engagement. They’ll learn marketing missteps to avoid. The workshop weaves in practical tips for boosting search engine optimization to grow your audience.