Learn@Lunch: LinkedIn Social Media Strategies That Work

Social media is the new nonprofit advertising. For an increasing number of potential supporters their first encounter with your nonprofit will be online. This presentation focuses on the concrete steps you can take to integrate a social media strategy, particularly LinkedIn, into your mail and email sponsor and supporter relationship management plan.

Here’s what you’ll take away from the session:

• How many social media sites to be on
• How to decide which platforms are best for your nonprofit
• The components of an integrated email/mail/social media plan
• What to post and how often to post on LinkedIn specifically

Please note our Learn@Lunch program will now be held at the Nonprofit Village office.

Elisse Wright Barnes, JD, PhD, Your LinkedN Driving Instructor, is a LinkedIn trainer, communications strategist, and workforce educator teaching job seekers, career transitioners, nonprofit leaders, and entrepreneurs to harness the power of LinkedIn. As the Owner, CEO, and Lead Trainer at Of A Certain Vintage Workforce Education, LLC, Dr. Barnes empowers older adults to reset, reboot, and reinvent for the new economy through individualized and small group “driving lessons” and “Mindset Reset” presentations that acknowledge their unique learning style and security concerns regarding the use of social media.

Dr. Barnes has provided LinkedIn training throughout the state of Maryland. Dr. Barnes is also an adjunct instructor at Montgomery College’s Gaithersburg Business Training Center offering LinkedIn classes to both jobseekers and entrepreneurs. She has provided LinkedIn training to jobseekers and career transitioners in the AARP Back to Work 50+ program in Anne Arundel County; the Jewish Council for the Aging’s Career Gateway and A Wider Circle’s Professional Development programs in Montgomery County; the Baltimore Jobhunters Support Group; the Coaches Corner mini-conference in Howard County; and to postdocs, professionals, and professors at the University of Maryland Baltimore County SUCCESS 2018 Maryland Pipeline Professional Development Conference. Dr. Barnes has provided LinkedIn counseling to entrepreneurs for a variety of business development organizations, including the Maryland Women’s Business Center, the Montgomery County chapter of eWomen Network, and the Prince George’s County chapter of Awesome Women Entrepreneurs.

A 2018 Senior Leadership Montgomery graduate and resident of the White Oak community of Silver Spring, MD, Elisse is also actively engaged in improving the quality of life for fellow residents of Eastern Montgomery County, MD through political activism, economic development, workforce training, and policy advocacy. After serving for two years on the East County Citizens Advisory Board, she recently joined the board of the Nonprofit Village of Montgomery County. She is a member of the MD Black Chamber of Commerce, the Montgomery County Board of Elections, and co-chairs the Friends of White Oak Committee.
Dr. Barnes is a graduate of Yale College, Stanford University Law School, and the Ohio State University, where she earned her doctorate in the history of U.S. foreign policy.